1/17/2023 0 Comments Mail key holder![]() Comparing the gaming industry with traditional entertainment industries, which Lang has worked within previously, he shared insight into the general openness and growing potential of the business. With a demographic that spans across all ages, Lang emphasized the importance of keeping a broad global network of employees based throughout multiple countries to fulfill the needs of its wide-spanning audience. Pixel United’s big three game developers angle toward different areas of mobile gaming, with Big Fish prioritizing casual games, Plarium offering more fleshed-out experiences and Product Madness working on social casino-based games. “Not only is it to retain the audience that loves those games, but it’s also to keep the spirit of that organization going and allow them to extend out in other areas,” Lang said about the company’s philosophy. The mobile gaming company, which is comprised of three cornerstone developers - Big Fish, Plarium and Product Madness - has identified developer talent pools globally in countries like Ukraine, Poland and Barcelona, with more than 3,500 employees across the world.įor a game like “Raid: Shadow Legends,” which Lang noted puts up about $450 million of revenue every year, the team behind it consists of 250 full-time employees, developing new content to continue the game’s lifespan and keep users engaged. In conversation with Variety co-editor-in-chief Cynthia Littleton, Pixel United CEO Mike Lang remarked how much more of a wide-ranging industry gaming can be when compared to mediums like television and film, which are largely centered in metropolitan cities like Los Angeles. Gaming is a labor-intensive industry with a global talent pool - giving it more expansive reach and potential than other industries. ![]() Riot and Netflix are aiming for a release sometime in 2024. Of the show’s second season, Spenley noted that scripts were just finished for the new season. “It’s just really meaningful to them, and to our players, to not feel the often-times skepticism and stigma of the broader mainstream. “I’m just so proud of Christian and Alex, along with the writers who have poured their hearts and souls into building this world and IP,” Merrill said. On the assumed risk of transitioning a gaming IP into the traditional entertainment realm, which Wallenstein noted the industry’s troubled history of lackluster video game movie and television adaptations, Merrill remarked how skeptical the “League” community initially was of the series, but its positive reception and awards recognition (“Arcane” won outstanding animated program at this year’s Emmys) has been relieving to them. She also explained that audiences for the game resided in markets where Netflix wanted to grow their subscriber base, such as Korea - a perfect fit for the animated series. The ambition behind the project and expanding the world of the already-beloved property convinced Riot to expend the time and financial resources toward the series. ![]() Prior to “Arcane,” Spenley noted that there wasn’t a previous market for adult-minded animation stemming from the game. ![]() “In order to create something of that caliber, you really have to give it a ton of space to figure out its identity. “There’s a ton of creative entrepreneurship inside the company,” Spenley said. The pair spoke about the six-year process that marked the development of “Arcane” from idea and conception stage to worldwide premiering on the streamer late last year. The series was spawned from the massively popular online multiplayer game “League of Legends,” which Riot sought to tap into from a narrative standpoint when they took note of how invested the gaming community had become in its playable characters.ĭuring a conversation with Andrew Wallenstein, president and chief media analyst for Variety Intelligence Platform, Riot’s Marc Merrill, co-founder and president of games, and Shauna Spenley, head of entertainment, underscored the sincere importance of investing in IPs such as “League of Legends” as opposed to exploiting them for a quick dollar. Riot Games struck an intellectual property goldmine in late 2021 when “Arcane,” from creators Christian Linke and Alex Yee, premiered on Netflix. Investing in - not exploiting - intellectual properties will yield positive results for business. ![]()
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